BUS200 Section DF - 2017 Spring Term
BUS200: Principles of Marketing - 4 Hours
This course provides an analysis of the movement of goods from producers to consumers, stressing an understanding of channels of distribution, the various marketing functions, marketing management, and the solution of marketing problems. Students will gain an understanding of not only the role of marketing in the firm but also the function that marketing serves for society in general.
|Phone:||(309) 692-4092 x2340|
|Seats Filled:||3 of 25|
|Marketing: An Introduction, 12th Ed.||Armstrong/Kotler||9780133451276||$223.50||Yes|