Class Schedule

MKT350 Section AE - 2017 Summer Term

MKT350: Digital Marketing - 4 Hours

Prerequisite: MKT305

This course investigates the tools and practices of today's digital marketer. Students will gain an understanding of the transformation of business from passive customer relationships to participation and profitability on both sides. Traditional marketing roles are being replaced with a new world of digital marketing, aimed at creating extraordinary customer engagement, improved position, and targeting to combat increasing competitiveness in the marketplace.

Matthew T. O'Brien

Matthew T. O'Brien
Title: Adjunct Faculty
Dept: Business Administration
Office: (not available)
Phone: (309) 692-4092
Fax: (309) 692-3893

Section Information

Section: AE
Format: Arranged
Time: Arranged
LMS: Joule
Seats Filled: 1 of 1