Class Schedule

MKT350 Section E - 2017 Summer Term

MKT350: Digital Marketing - 4 Hours

Prerequisite: MKT305

This course investigates the tools and practices of today's digital marketer. Students will gain an understanding of the transformation of business from passive customer relationships to participation and profitability on both sides. Traditional marketing roles are being replaced with a new world of digital marketing, aimed at creating extraordinary customer engagement, improved position, and targeting to combat increasing competitiveness in the marketplace.

Matthew T. O'Brien

Matthew T. O'Brien
Title: Adjunct Faculty
Dept: Business Administration
Office: (not available)
Phone: (309) 692-4092
Fax: (309) 692-3893

Section Information

Section: E
Format: eLearning
Time: eLearning
LMS: Joule
Seats Filled: 1 of 20

Sections Offered

2017 Summer Term (May 22nd, 2017–August 13th, 2017)
Course Section Instructor Location Time
MKT350: Digital Marketing E O'Brien, Matthew T. Joule eLearning

Number of classes: 1