MKT350 Section AE - 2017 Summer Term
MKT350: Digital Marketing - 4 Hours
This course investigates the tools and practices of today's digital marketer. Students will gain an understanding of the transformation of business from passive customer relationships to participation and profitability on both sides. Traditional marketing roles are being replaced with a new world of digital marketing, aimed at creating extraordinary customer engagement, improved position, and targeting to combat increasing competitiveness in the marketplace.
|Seats Filled:||1 of 1|