MKT475: Advertising and Promotional Strategy - 4 Hours
Prerequisites: BUS405, MKT320, MKT340, MKT350, MKT430
This course broadly examines the role of advertising professionals and promotional strategies related to marketing management in enterprise. Students will survey the nature of the creative process, and the plethora of media available to the modern advertiser. Students will survey the theoretical and practical aspects of advertising and promotion research, planning, strategies, tactics, and campaigns to recognize that a unified message should be delivered to the consumer. Contemporary issues and methods will be addressed using case studies and/or research.