Class Schedule

MKT475 Section AE - 2017 Summer Term

MKT475: Advertising and Promotional Strategy - 4 Hours

Prerequisites: BUS405, MKT320, MKT340, MKT350, MKT430

This course broadly examines the role of advertising professionals and promotional strategies related to marketing management in enterprise. Students will survey the nature of the creative process, and the plethora of media available to the modern advertiser. Students will survey the theoretical and practical aspects of advertising and promotion research, planning, strategies, tactics, and campaigns to recognize that a unified message should be delivered to the consumer. Contemporary issues and methods will be addressed using case studies and/or research.

Dr. Brian Young

Dr. Brian Young
Title: Faculty
Rank: Instructor
Dept: Business Administration
Office: 232
Phone: (309) 692-4092 x2320
Fax: (309) 692-3893

Section Information

Section: AE
Format: Arranged
Time: Arranged
LMS: Joule
Seats Filled: 1 of 1