MBA622 Section E - 2019 Summer Term
MBA622: Advanced Marketing Management - 4 Hours
This course is designed to examine the importance of marketing in developing successful business strategies. Students will study and develop an understanding of market opportunities, consumer buying behavior, target marketing, and brand positioning. Students will create a stakeholder-focused marketing plan from concept through performance measurement with emphasis on product, promotion, pricing decisions, and distribution channels.
|Title:||Dean of Business Administration|
|Phone:||(309) 692-4092 x3020|
|Seats Filled:||7 of 20|
|Marketing Management: A Strategic Decision Making Approach, 8th Ed.||Mullins/Walker||9780078028793||$162.50||Yes|