Class Schedule

MBA622 Section E - 2019 Summer Term

MBA622: Advanced Marketing Management - 4 Hours

This course is designed to examine the importance of marketing in developing successful business strategies. Students will study and develop an understanding of market opportunities, consumer buying behavior, target marketing, and brand positioning. Students will create a stakeholder-focused marketing plan from concept through performance measurement with emphasis on product, promotion, pricing decisions, and distribution channels.

Bridgette D. Heard

Bridgette D. Heard
Title: Dean of Business Administration
Dept: Business Administration
Office: 302
Phone: (309) 692-4092 x3020
Fax: (309) 692-3893
Email: bheard@midstate.edu

Section Information

Section: E
Format: eLearning
Time: eLearning
LMS: Open LMS
Seats Filled: 5 of 20