Class Schedule

MBA634 Section E - 2019 Fall Term

MBA634: e-Commerce and e-Marketing - 4 Hours

This course will focus on the benefits of creating an effective e-Marketing plan, including the current and future impact of e-Commerce. Emphasis will be on identification of value-added marketing concepts as they apply to business opportunities, current customers, and new customers. Students will analyze web-based marketing, including social media, and global trends in e-Commerce distribution channels. Online purchasing behaviors will be analyzed for search engine optimization and digital marketing techniques that drive increased website traffic.

Bridgette D. Heard

Bridgette D. Heard
Title: Dean of Business Administration
Dept: Business Administration
Office: 302
Phone: (309) 692-4092 x3020
Fax: (309) 692-3893

Section Information

Section: E
Format: eLearning
Time: eLearning
Seats Filled: 3 of 20

Sections Offered

2019 Fall Term (August 19th, 2019–November 10th, 2019)
Course Section Instructor Location Time
MBA634: e-Commerce and e-Marketing E Heard, Bridgette D. Open LMS eLearning

Number of classes: 1