MBA634: e-Commerce and e-Marketing - 4 Hours
This course will focus on the benefits of creating an effective e-Marketing plan, including the current and future impact of e-Commerce. Emphasis will be on identification of value-added marketing concepts as they apply to business opportunities, current customers, and new customers. Students will analyze web-based marketing, including social media, and global trends in e-Commerce distribution channels. Online purchasing behaviors will be analyzed for search engine optimization and digital marketing techniques that drive increased website traffic.