BUS200 Section E - 2019 Fall Term
BUS200: Principles of Marketing - 4 Hours
This course provides an analysis of the movement of goods from producers to consumers, stressing an understanding of channels of distribution, the various marketing functions, marketing management, and the solution of marketing problems. Students will gain an understanding of not only the role of marketing in the firm but also the function that marketing serves for society in general.
|Title:||Director of Business Administration|
|Phone:||(309) 692-4092 x2280|
|Seats Filled:||0 of 20|
|Marketing: An Introduction, 13th Ed.||Armstrong, Kotler||9780134149530||$234.99||Yes|